close
(858) 230-7042

An experience to remember

William & sons Fine Jewellers

William & Sons Fine Jewelers is an independent full service family owned jewelry store specializing in diamonds, engagement rings, wedding rings, diamond jewelry, and custom jewelry design. We also offer services such as jewelry repair, jewelry appraisal, and watch repair. We also purchase diamonds and jewelry. Our goal is to keep you as a loyal client and service you for all the years ahead. Whether it is finding the best possible price on a certified loose diamond, custom making a unique diamond engagement ring, or selling your jewelry, we have you covered. William & Sons Fine Jewelers is the premier destination for custom jewelry design. We provide the service to custom make engagement rings with your ideas and visions incorporated, customize wedding bands which may symbolize something meaningful in your life, or even make new jewelry pieces using an heirloom diamond or gemstone. Our designer uses Computer-Aided Design (CAD) software to help bring to life your vision and ideas. The first step is for you to bring us an idea, sketch, or even pictures of other jewelry designs you would like to incorporate into your new custom jewelry piece.

We offer some of the best selection of certified loose diamonds in San Diego. We along with our suppliers and partners have access to over 60,000 certified loose diamonds, all at unbeatable prices. This allows us to to compete with internet sites offering wholesale prices. Our customers save by purchasing smart. We offer some of the best prices on certified loose diamonds in San Diego. What makes us unique is that we have a diamond for every budget so that way expanding your budget is not necessary to afford the precise diamond of your desire.

Every certified loose diamond sold by William & Sons Fine Jewelers has been analyzed and graded by either the Gemological Institute of America (GIA) or the European Gemological Institute (EGL USA). Many of our diamonds originate in Russia, Canada, South Africa, Australia, and Brazil. William & Sons Fine Jewelers has a zero-tolerance policy towards purchasing conflict diamonds. We provided jewelry services such as jewelry appraisal, custom design jewelry, and making a new piece of jewelry with a jewelry piece that you no longer wear or is out of your style.

At William & Sons Fine Jewelers we have over 30 years of combined experience in the fast growing diamond market. We guarantee to make some of the best offers for your diamond jewelry, high-end watch, platinum jewelry, gold jewelry, and make same-day cash offers upon inspection. We purchase diamonds ranging from 0.25 carat to 20 carats as well as brand name diamond jewelry.

Call us at (858) 230-7042 to schedule an appointment, or come visit us to see the difference for yourself.

SOURCING

A search for hidden wonder

Imagined and hand crafted by using the finest of gemstones. Personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

CUTTING & POLISHING

An obsession with perfection

Imagined and hand crafted by using the finest of gemstones. Personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

DESIGN

A vision of timeless beauty

Imagined and hand crafted by using the finest of gemstones. Personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

VISIT Our STORE

Make an Appointment

Schedule a visit for a more personable shopping experience.

OUR GUIDES

Diamond Essentials

Learn more about the 4C's and selecting your perfect diamond shape.

Discover