The 4Cs
CRAFTED FOR ETERNITY
Every diamond is evaluated and assessed according to the categories of quality prescribed by the GIA: Cut, Carat, Colour and Clarity. William & Sons Jewelers selects only the very best stones in order to create magnificent jewels; however, we believe that a diamond’s personality cannot be surmised from a certificate alone – we listen to its story, quietly contemplate its hidden depths and celebrate its individuality.
Cut
A diamond’s cut is extremely important to its overall beauty, as the precision and proportions of its facets determine how it refracts and reflects light. Our experienced master craftsmen are some of the world’s very best diamond cutters and polishers, who apply their skills to create perfectly balanced and symmetrical mirror-like facets in order to create resplendent scintillation.
Carat
Carat is the unit of measurement used to describe a diamond’s weight and is equal to 0.2 grams. William & Sons Jewelers is renowned for cutting and polishing diamonds of all sizes, from perfectly proportioned stones of less than one carat, to extraordinary stones weighing over 100 carats – each one is a true masterpiece.
Colour
The most highly regarded white diamonds are completely, or close to completely, colourless. Colourless diamonds are graded from D at the top of the scale through to Z, with the majority of William & Sons Jewelers diamonds ranging from D to G.
Clarity
Clarity measures the number, size, position and colour of nature’s markings or ‘inclusions’ on a scale that ranges from Imperfect to Flawless. Many William & Sons Jewelers diamonds are Flawless or display minute inclusions that are invisible to the naked eye.
Our Commitment
A variation of the round brilliant cut, an oval shaped diamond is the perfect balance of enchanting scintillation and contemporary classicism. A relatively recent addition to the diamond cutter’s repertoire and especially flattering for those with petite hands, its elongated beauty is emphasised when accompanied by side stones.